Our client, a forklift distributor in Jessup, Maryland is looking for an innovative and creative Marketing and Sales Specialist to support their sales team with all aspects of marketing. This role is a direct hire position to start ASAP.
Support Online Marketing and Communications Manager with analytics reporting and assessment of campaign effectiveness.
Creating and assisting with email distribution, such as event invites, digital announcements, etc. As well as coordinate mass mail distribution lists.
Collaborate on new campaigns and strategies to increase market exposure and new business
Implementation of marketing directives and sales strategy and assist in relationship development with the brand
Create branded materials
Support the development of sales presentation documents
Develop and implement multi-faceted marketing and communications programs in support of product launches, announcements, specials, etc.
Plan and execute digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns to generate brand awareness, and drive traffic and sales and engagement
Conceptualize and create copy for digital marketing materials such as social media, email marketing and landing pages
Work in partnership with with the sales teams to develop innovative marketing strategies and initiatives
Maintain the website
Use Google analytics to measure and improve traffic and impact
Create and track advertising campaigns across different types of media
Develop budget plans with marketing and sales budgets to include training, events, materials
Use HubSpot to create content and templates for campaigns
Track marketing efforts through CRM and keep an organized database
Bachelor’s degree in business, marketing, communications or a related field
Two to five years of marketing coordination experience, preferably in a corporate environment
Professional experience in social media planning and execution
Must have strong writing skills business
Proficient MS Office (Word, Outlook, Excel, PowerPoint)
Ability to work with a team but also work independently on projects and tasks. communication and organizational skills
Experience with Google AdWords, Adobe, Google Analytics, Inbound Marketing, HubSpot, Salesforce, CRM Management, SEO, a plus
Candidates must pass a background check and drug screen prior to starting.
This position is a full-time salaried position paying $55K+ depending on experience. If you meet the above qualifications, please respond with your resume. This role is looking to hire immediately!